In 1915, New York chemist ____ created the popular brand Maybelline.

The history of Maybelline is rooted in the early 20th century when T.L. Williams, a New York chemist, played a pivotal role in its creation. In 1915, he developed a formula to enhance eyelashes, initially inspired by his sister Mabel's need for a product to make her lashes more prominent. This innovation led to the blending of coal dust and Vaseline, which became the first mascara product and laid the foundation for the Maybelline brand. T.L. Williams later formalized the brand name "Maybelline" by combining his sister’s name, Mabel, with the word "Vaseline."

The contributions of T.L. Williams were instrumental in shaping the cosmetics industry, particularly in the area of eye makeup, which continues to be a significant segment today. His creation marked the beginning of a brand that would grow to be one of the largest and most recognized cosmetic companies globally.